No doubt, these are challenging times.  In our wildest dreams who would have thought that GM could go under, things like that shake our confidence to the bone.  But as a small business, how do you prepare for these tough times?  Unfortunately, there are no easy answers, but there are answers.  Here are some suggestions from industry sources.

1. Do not ignore training.  Examine what kinds of training might represent an investment in your company and your employees.  New fields of opportunity are developing around the “green” initiative and you could position your company to be first in line for business.  A big plus is the message you send to your employees that you are investing in their future as well as your business.
2. Increase Marketing.  This is a tough one.  Spending money on marketing sounds counterproductive, but re-examine your focus of those dollars and rethink your target.  Most new business comes from existing customers or referrals, so focus those precious dollars to creating relationships and providing good solid customer service.  Keep your name in front of both prospects and existing customers.
3. Support Your Industry. Difficult times are the wrong time to sever membership and support of your trade associations.  The educational and advocacy provided by these groups can help you survive the tough times and make you stronger for the future.

All the best and thank you for your confidence in Fuelman of DFW.

Introducing: FREE FUEL Referral Program

With oil prices rising, and gas and diesel soon to follow, we know a little needs to go a long way.  That’s why we’d like to offer a fuel card with 10 free gallons of gas to any of our existing customers who refer someone to us that becomes a new Fuelman customer! 

Please call me, Julie Handley, at 817-838-0123 for more details.