The Road to Fuel Management:


1928 The Barney Holland Oil Company d/b/a Fuelman of DFW was established. Today it is the largest family owned & operated fuel distributor and fleet marketer in the Metroplex.  
1960s The Company made an initial foray into the first generation of the fuel management business with “key-lock” fuel systems. With this system, a driver could activate an unattended fuel dispenser with a barrel key, and the “key lock” marketer could then bill the fleet owner for his company’s total monthly purchases. There was no capability to report fuel activity by driver or vehicle.
1980 The Company was a typical, mid-sized, family-operated Texaco wholesaler supplying 100 TEXACO stations and hundreds of commercial accounts with its own fleet of trucks. Barney B. Holland, Jr., the company’s current President, shared his late father’s dislike for the poor return on capital characteristics of the high-volume-thin-margin wholesale fuel business.
1981 The company acquired the franchise rights to Tarrant County for Gascard, Inc. a network of "card lock" fuel sites so that it could offer its commercial customers a "value-added" product of Fuel management and the option of escaping the environmental liability of tank ownership.
1997 Gascard, Inc. was acquired by its main competitor, Fleetman, Inc., and the two card systems were integrated.
TODAY   Fuelman of DFW is a nationwide network of 20,000 fuel sites operated by 150 licensees like the Barney Holland Oil Company, which issue fleet cards to their commercial and municipal customers. With pre-purchase controls and the critical data captured at the point of sale our fleet owners can both control their "total cost of fueling" and better manage all their fleet costs by scheduling preventive maintenance and replacements.
Fuelman of DFW has expanded its fuel management business to 24 counties and reduced its involvement with traditional gas stations and convenience stores. Years ago BHOC got out of the lubricants business, bulk fuel sales, farm sales, sub-jobbers, etc. and sold its fleet of fuel trucks to concentrate its energies and capital on becoming the dominant fleet fuel marketer in the Metroplex.


Fuelman of DFW Serves the Marketplace

Fuelman of DFW provides customers with the tools to manage their fuel consumption and the information to better manage their fleet assets while reducing their "total cost of fueling".

Fuelman of DFW can offer a potential customer the options to:

  Remove its underground storage tanks ("USTs") and fuel exclusively on the "network".
  Contract with Fuelman of DFW to install above ground storage tanks ("ASTs") and fuel exclusively On-Site.
  Fuel both On-Site and Off-Site with both types of transactions being reported on a single Fuel Management Report.
  Sub-license the Fuelman of DFW software so that the customer can run it "In-House".
The benefits of sophisticated fleet fuel management have gained importance as companies have developed an increasingly aggressive approach toward asset management and inventory minimization.
Additionally, the Environmental Protection Agency and the Texas Natural Resources Conservation Commission regulations have increased the risks of owning Underground Storage Tanks. As the price per gallon increases, our services become more valuable to our customers because "lost gallons" are impossible to offset financially when one tries to save a few cents per gallon using cash or credit cards.